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Country Couture

Farm fashions point to a simpler, more rugged lifestyle

Implications - Futurism may seem like fashion’s natural course, but a more simplistic look is returning to the fore: country. Farm fashion, including overalls, boots, plaid and prairie-style getups are getting a winning vote among fashionistas and fashionistos who are shedding today’s more restrictive, contemporary pieces in favor of relaxed, roll-in-the-hay styles. This down-home chic is perfect for the consumer who would trade society’s fast-paced “progress” for life’s simple comforts any day.
Trend Themes
1. Farm Fashion - More simplistic farm fashion is returning to the fore, shedding today's more restrictive, contemporary pieces in favor of relaxed, roll-in-the-hay styles.
2. Androgynous Fashion - Designers have shifted toward androgynous fashion, allowing brands to redefine what it means to be a 'real' man or woman, challenging the norms of standard attire.
3. Countryside Couture - Glamorizing a product or concept that is typically not that popular among consumers can appeal to the masses and turn something drab into dapper, as showcased in the countryside couture trend.
Industry Implications
1. Fashion Industry - The fashion industry can embrace farm fashion, androgynous fashion, and countryside couture trends.
2. Marketing Industry - The marketing industry can utilize glamorization tactics to appeal to the masses.
3. Retail Industry - The retail industry can incorporate and market farm-inspired pieces, such as overalls and plaid button-ups.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
1,719,999 Total Clicks
Date Range:
Nov 10 — Jun 11
Trending:
Warm

Featured Examples

Peek-A-Boo Overalls
Peek-A-Boo Overalls
This Erin Heatherton Terry Richardson Spread is Sizzling Hot
The Erin Heatherton Terry Richardson spread for Huge Magazine is sizzling hot, featuring work overalls and menswear-inspired outfits. Posing in loose button-up shirts, baggy overalls and lumberjack plaids,… MORE
Farmland Fashion Lookbooks
Farmland Fashion Lookbooks
Cass Bird Shoots the Urban Outfitters November 2010 Catalog
The Urban Outfitters November 2010 catalog is a cow herder's summer dream, with hot clothes, hot models and loads of farmland fun. Shot by Cass Bird, this cowboy-inspired spread looks like something out… MORE
Farm-Inspired Couture
Farm-Inspired Couture
The Junya Watanabe 2012 Spring/Summer Line Presents Overall High Fashion
Posh gentleman elegance and rugged fashion are combined in the Junya Watanabe 2012 Spring/Summer collection for men. The line successfully transforms the often grungelike appearances of farmers and gardeners… MORE
Corn Stalk Backdrops
Corn Stalk Backdrops
The Kroam Summer 2011 Collection is Perfect for a Romp in the Hay
Browsing through the Kroam Summer 2011 lookbook, you can't help but think that the collection is made for practical summer days. Casual, comfortable and effortless, these featured pieces would be perfect… MORE
Field Frolicking Photography
Field Frolicking Photography
The Phen Mas Denim Editorial 'Far Afield' is Sweet and Serene
You could say that this denim editorial by Phen Mas is a little "hippie"-inspired, what with the long-haired and bare-footed models. This photo series features models Michael Freeby and Blake Gillespie… MORE
Couture Country Girl Lookbooks
Couture Country Girl Lookbooks
Anna de Rijk in En Cavale has a Chic Farm Girl Flair
City and country are often considered to be quite different worlds, but any cowgirl styled like Anna de Rijk in En Cavale would be sure to feel chic in the urban environment. The June/July 2011 Vogue Paris… MORE

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