Ethical Consumption

The beverage industry increases its focus on doing good
Implications - For a long time, coffee brewers were under scrutiny for unethical work practices. Now, most coffee suppliers are serious about fair trade products, and joining the ethical crusade are other beverage brands, from energy drink producers to wine makers. Just as consumers were once concerned about where and how their coffee was produced, it may not be long before consumers make their juice choices based on ethical reasons.
SCORE: 4.2
Mild Top 5 Examples: 31,612 Total Clicks Aug 09 - Jul 11
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DEMOGRAPHICS
Notched Wine Glasses - These Govino Glasses are Shatterproof, Reusable and Recyclable
SCORE: 5.9
Warm 11,075 Clicks Pub: Jun 14, 11
Notched Wine Glasses
These Govino Glasses are Shatterproof, Reusable and Recyclable
The summer season is just a few days away from being officially here, so these Govino Glasses are sure to help with entertaining your guests for outdoor parties. Forget using thick, plastic wine glasses… [More]
Social Cause Beverages - LemonAid and ChariTea Drinks are Deliciously Charitable
SCORE: 3.9
Mild 7,548 Clicks Pub: Aug 22, 09
Social Cause Beverages
LemonAid and ChariTea Drinks are Deliciously Charitable
The brainchild of Germany-based company LemonAid Beverages Gmbh, LemonAid and ChariTea Drinks are beverages with a social cause twist, designed to help make the world a better place. In addition to the… [More]
Simple Stained Packaging - The Eos Coffee Branding Has an Unusual Way to Convey Strength Level
SCORE: 3.3
Mild 5,213 Clicks Pub: Jun 4, 11
Simple Stained Packaging
The Eos Coffee Branding Has an Unusual Way to Convey Strength Level
The Eos Coffee packaging designed by Noem9 Studio is a simple concept that's expanded throughout the line. A fair trade, organic brand that prides itself on eco-friendly packaging, Eos Coffee has managed… [More]
Rainforest Energy Drinks - Guayaki Yerba Mate Has a Unique Social Business Model
SCORE: 3.6
Mild 4,154 Clicks Pub: Mar 22, 11
Rainforest Energy Drinks
Guayaki Yerba Mate Has a Unique Social Business Model
Certified by B Corporation, Guayakí is a beverage company that imports an energy drink made out of yerba mate from the South American rainforest. The beverage comes in many forms including bottled cold… [More]
Fair Trade Beverages  - LemonAid is a Chic Social Business with a Conscience
SCORE: 3.5
Mild 3,622 Clicks Pub: Oct 22, 10
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
LemonAid is a social business that seeks to create fresh, healthy lemonade akin to the kind your grandma used to make, but with a social cause. With a sharp focus on branding and design, LemonAid is a… [More]