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Ethical Consumption

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The beverage industry increases its focus on doing good


Implications - For a long time, coffee brewers were under scrutiny for unethical work practices. Now, most coffee suppliers are serious about fair trade products, and joining the ethical crusade are other beverage brands, from energy drink producers to wine makers. Just as consumers were once concerned about where and how their coffee was produced, it may not be long before consumers make their juice choices based on ethical reasons.
 Score:
4.5
Mild
Top 5 Examples:
28,341 Total Clicks
Date Range:
Aug 09 - Jul 11
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Notched Wine Glasses
 Score:
4.5
Peaked and Warm
10,641 Clicks in 100 w
Pub: Jun 14, 11

Notched Wine Glasses

These Govino Glasses are Shatterproof, Reusable and Recyclable
The summer season is just a few days away from being officially here, so these Govino Glasses are sure to help with entertaining your guests for outdoor parties. Forget using thick, plastic wine glasses… [More]

Social Cause Beverages
 Score:
4.9
Peaked and Mild
7,333 Clicks in 194 w
Pub: Aug 22, 09

Social Cause Beverages

LemonAid and ChariTea Drinks are Deliciously Charitable
The brainchild of Germany-based company LemonAid Beverages Gmbh, LemonAid and ChariTea Drinks are beverages with a social cause twist, designed to help make the world a better place. In addition to the… [More]

Simple Stained Packaging
 Score:
4.4
Peaked and Mild
3,383 Clicks in 102 w
Pub: Jun 4, 11

Simple Stained Packaging

The Eos Coffee Branding Has an Unusual Way to Convey Strength Level
The Eos Coffee packaging designed by Noem9 Studio is a simple concept that's expanded throughout the line. A fair trade, organic brand that prides itself on eco-friendly packaging, Eos Coffee has managed… [More]

Rainforest Energy Drinks
 Score:
4.2
Peaked and Mild
3,653 Clicks in 112 w
Pub: Mar 22, 11

Rainforest Energy Drinks

Guayaki Yerba Mate Has a Unique Social Business Model
Certified by B Corporation, Guayakí is a beverage company that imports an energy drink made out of yerba mate from the South American rainforest. The beverage comes in many forms including bottled cold… [More]

Fair Trade Beverages
 Score:
4
Peaked and Mild
3,331 Clicks in 134 w
Pub: Oct 22, 10

Fair Trade Beverages

LemonAid is a Chic Social Business with a Conscience
LemonAid is a social business that seeks to create fresh, healthy lemonade akin to the kind your grandma used to make, but with a social cause. With a sharp focus on branding and design, LemonAid is a… [More]


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