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“Au gratis” products and services gain customer attention


Implications - An increasing number of businesses are offering free-of-charge products and services, some of which are available through exchange or bartering, while others are simply just free. Whether it’s offered in the name of customer appreciation, to provide samples that encourage future purchases or to help a lower income market group, these “freetail” establishments all have one thing in common—they create positive association of their brand among customers who love a good bargain, especially one that doesn’t cost them a cent.
 Score:
3.9
Mild
Top 6 Examples:
13,070 Total Clicks
Date Range:
Jan 11 - Aug 11
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Complimentary Clothing Swaps
 Score:
3.6
Peaked and Warm
4,962 Clicks in 122 w
Pub: Jan 20, 11

Complimentary Clothing Swaps

The ‘Give + Take Swap Boutique' Lets You Shop for Free
The ‘Give + Take Swap Boutique’ might seem too good to be true, but that’s only because it’s a brilliant idea that really hasn’t been tried before on this scale. In fact, the 'Give + Take Swap Boutique'… [More]

Deliciously Priceless Bakeries
 Score:
4.9
Peaked and Mild
2,396 Clicks in 94 w
Pub: Aug 1, 11

Deliciously Priceless Bakeries

The Panera Pay-What-You-Can Cafes are Abolishing Hunger
The recent recession has left customers pinching their pennies and spending more wisely. At the same time, prices in produce and ingredients is skyrocketing, forcing restaurants and grocery stores to raise… [More]

No-Cost Retail Shops
 Score:
4.4
Peaked and Mild
905 Clicks in 92 w
Pub: Aug 19, 11

No-Cost Retail Shops

The Long Beach Free Store Doesn't Put a Price Tag on Any of Its Items
A store selling all of its items for free may sound too good to be true, but that is exactly what the Long Beach Free Store is doing. Created by the grassroots NPO Catalyst Network of Communities, the… [More]

Time-Based Bartering
 Score:
3.7
Peaked and Chilly
1,210 Clicks in 95 w
Pub: Jul 22, 11

Time-Based Bartering

The Time/Bank Pop-Up Shop Trades Minutes Instead of Money
We all know that physical money would be worthless if we ceased to put any meaning into it, yet things like useful products and labor have always been worth something, that is why the Time/Bank pop-up… [More]

Free Group Video Chats
 Score:
3.4
Peaked and Chilly
1,591 Clicks in 106 w
Pub: May 13, 11

Free Group Video Chats

Fring Video Calls Lets You Group Chat From Anywhere Au Gratis
Fring video calls let you easily communicate with a group of your best buds regardless of where you, or they, are and it's completely free. Fring video communication is offering the group chat service… [More]

Appreciation Entrees
 Score:
3.3
Peaked and Chilly
2,006 Clicks in 105 w
Pub: May 18, 11

Appreciation Entrees

Cafe Gratitude Demonstrates Generosity With Free 'I am Grateful' Dish
Cafe Gratitude has a unique take on what to charge for one specific dish on its menu. The 'I am Grateful' dish stems from the cafe's determination to run a socially responsible business; the idea is that… [More]


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