Trade in Skivvies for a Car With Russia's Credit Crunch Bartering System

By: Going Like Sixty - Published: Feb 8, 2009 • References: newser
Russians needing a new car can barter their underwear instead of using currency--although they must be premium, unworn undies. After all, this is for a new car! Ads are appearing in Russian newspapers and online that offer a car for 2.5 million rubles worth of underwear. Another will trade wood for food or medicine.

Bartering is clearly back with a vengeance in Russia. A heavy equipment maker is offering to pay debt with excavators. In the 1990’s, barter made up at least 50 percent of sales for medium-sized businesses, and sometimes up to 75 percent for larger businesses. Stats for Abandoning Currency Trending: Older & Chilly
Research: 5,167 clicks in 380 w
Interest: 4 minutes
Concept: Abandoning Currency
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: reenacting unsolicited ads, russian bank employee calenders, and trading car keys for a soda.