Guvera Looks to Change Online Music Forever

By: Brian G Randles - Published: Mar 3, 2010 • References: guvera & fastcompany
Guvera is a new online music service that is set to launch in the United States on March 30, 2010. Based out of Australia, the start-up company looks to change how we pay for music by offering downloadable MP3s free of charge.

How is this possible? Basically, Guvera leverages consumer data with advertisers. I will wait and see what Guvera is all about on March 30, but I have to say that I am not a big fan of companies that use my personal info as some sort of currency with advertisers. So until March 30, I am going to be kicking it old-school with a healthy mix of iTunes and Pandora. Stats for Data-Bartering Music Sites Trending: Older & Mild
Research: 3,057 clicks in 324 w
Interest: 4 minutes
Concept: Guvera
Related: 35 examples / 27 photos
Segment: Neutral, 12-35
Comparison Set: 13 similar articles, including: e-paper sheet music, music and faith, and fan-filmed music videos.