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The Smarteez Refuse to Conform to Fashion Standards

By: Tiana Reid - Published: • References: chrissaunderssa.blogspot & dazeddigital
The Smarteez is a group of four DIY designers who are based in Johannesburg, South Africa. Their fashions are fresh to death, with a nerdy twist. From fabric shops to clothing stores, the crew draws their inspiration from eclectic sources to create even more eclectic pieces that are all about color and self-expression.

The Smarteez successfully challenge the notion that fashion is mainly a Western interest. Take a look at some of their outlandish wear in these photos by Chris Saunders. Stats for DIY African Style Crews Trending: Older & Mild
Traction: 13,406 clicks in 228 w
Interest: 4 minutes
Concept: The Smarteez
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: speedo shoes, dramatic african fabrics, and africa to get first luxury fashion label.