Category
Tech
Deskside Sound
Trend cluster
Category
Beauty Tryvertising
(UPDATE)
Social media and apps help consumers test cosmetic enhancements.
4.2
Trend score
What's Happening
What is the Beauty Tryvertising (UPDATE) trend?
Beauty Tryvertising (UPDATE): In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery.
Evidence
Examples of the Beauty Tryvertising (UPDATE) trend
CategoryLifestyle
Bust-Boosting Apps
The iAugment iPhone App Allows You to Increase Your Breast Size
The plastic surgery industry can benefit from creating smartphone apps that allow potential clients to preview surgical results with 3D images.
CategoryTech
Plastic Surgery Apps
Boost Your Beauty Shows How You'd Look with a Nose Job
The rise of plastic surgery apps in the beauty industry offers a disruptive innovation opportunity to create new service lines that bridge the gap between virtual and in-person co…
CategoryTech
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
Virtual nail polish apps like OPI are disrupting the nail care industry and encouraging key players to embrace innovation and drive more personalized and engaging customer experie…
CategoryCelebs
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
The InStyle app disrupts the beauty industry by providing a digital platform for users to explore and experiment with different hairstyles.
CategoryMarketing
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
The cosmetics industry can apply virtual makeover tools to offer customers a better shopping experience, and collaborate with social media platforms to reach out to more customers…
Trend themes
Themes within the Beauty Tryvertising (UPDATE) trend
Three behaviours holding the trend together01
Virtual Try-On Apps
The rise of virtual try-on apps allows consumers to test new beauty improvements on themselves, whether it is as safe as nail art or as risky as plastic surgery.
02
Celebrity-Inspired Hairstyling Apps
The popularity of celebrity-inspired apps, like InStyle's iPad app, enabling users to sample more than 50 different haircuts, styles, and colors on their faces while browsing by style, celebrity and face shape.
03
Virtual Varnish Applicators
Virtual nail polish try-ons became possible with apps like OPI's Phone App, allowing users to try out any nail polish ton of their choice.
Industry implications
What the Beauty Tryvertising (UPDATE) trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is at the forefront of trends that have arisen using innovative technologies to enhance the beauty experience of the consumers.
For
Healthcare Industry
Advancements in Facial Recognition and Augmented Reality technologies to create Virtual Try-On experiences are changing the way the healthcare industry diagnoses, analyzes and provides solutions.
For
Entertainment Industry
Celebrity-Inspired Hairstyling and Makeover Apps can provide entertainment industry sustainable business models.
Trend signals
Trend signals for Beauty Tryvertising (UPDATE)
Trend score 4.2 out of 10, from popularity 73%, activity 45%, freshness 8%.
Popularity73%
Activity45%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
