Appvertising

Apps increasingly used as a medium for selling products
Implications - A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, “appvertising” is becoming steadily more important in the marketing game.
SCORE: 3.2
Mild Top 6 Examples: 14,372 Total Clicks Sep 10 - Jul 11
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Activity
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DEMOGRAPHICS
Drink-Buying Apps - The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
SCORE: 4.9
Mild 2,749 Clicks Pub: Jun 12, 11
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
The TGIFriday's Buy a Beer campaign is as simple as it sounds. TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying… [More]
Apprehensive Auto Apps - Command Your Car wth the 'My BMW Remote' App
SCORE: 2.7
Mild 5,399 Clicks Pub: Jan 3, 11
Apprehensive Auto Apps
Command Your Car wth the 'My BMW Remote' App
BMW offers drivers technological convenience with the new 'My BMW Remote App,' which allows you to communicate with your car with a few simple clicks of a smartphone. Through this iPhone app, you can… [More]
Alcohol Advertising Apps (UPDATE) - The Stella Artois Ice Lounge App is Interactive and Yummy
SCORE: 3.1
Mild 1,276 Clicks Pub: Dec 9, 10
Alcohol Advertising Apps (UPDATE)
The Stella Artois Ice Lounge App is Interactive and Yummy
The Stella Artois Ice Lounge App is another component of the beer brand's Ice Lounge TV and print campaign by ad agency 'Mother.' This interactive mobile app connects a user to all other components of… [More]
Girlfriend Multiplication Apps - This Clever Axe Campaign Makes You Look Like a Player on Facebook
SCORE: 4.3
Mild 939 Clicks Pub: May 18, 11
Girlfriend Multiplication Apps
This Clever Axe Campaign Makes You Look Like a Player on Facebook
Worldwide best-selling men's deodorant and soap manufacturers Axe has kept the same attitude with its brand since it was first established. Axe wants its consumers to be the ultimate lady's man, and this… [More]
Economy Car Apps - The Ford Fiesta iPad App is a Virtual Salesman
SCORE: 2
Untested 1,095 Clicks Pub: Sep 19, 10
Economy Car Apps
The Ford Fiesta iPad App is a Virtual Salesman
Now you can surf the net, play games and shop for a car on your iPad with the new Ford Fiesta iPad app. This app is designed to show off the all new 2011 Ford Fiesta and its laundry list of features. I… [More]
Mileage Tracking Apps - The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
SCORE: 1.4
Untested 2,914 Clicks Pub: Sep 8, 10
Mileage Tracking Apps
The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
Runners now have an iPhone app to call their own, thanks to the Nike+ GPS app. This app tracks your mileage via Google Maps and offers helpful encouragements from celebrities and trainers. The Nike+ GPS… [More]