The TGIFriday's Buy a Beer campaign is as simple as it sounds.
TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying their friend a beer. The easy-to-use Facebook app simply asks to select a recipient and tell them why they've earned a beer. Then, the user gets to purchase one of five beverage selections for their friend and pay the tab. All beers cost $5 each. The app will publish the purchase on your friend's wall and send them a redeemable gift voucher for any location.
The TGIFriday's Buy a Beer campaign is the perfect gift to send your friend for a birthday or just because.
Stats for Drink-Buying Apps
Trending: Older & Average
Research: 3,666 clicks in 258 w
Interest: 2.5 minutes
Concept: TGIFriday's Buy A Beer
Related: 66 examples / 51 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: illustrated logo cartons, boozin' social media stunts, and etched beer bottles.
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