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The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends

By: Carly Foy - Published: • References: facebook & foodista
The TGIFriday's Buy a Beer campaign is as simple as it sounds.

TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying their friend a beer. The easy-to-use Facebook app simply asks to select a recipient and tell them why they've earned a beer. Then, the user gets to purchase one of five beverage selections for their friend and pay the tab. All beers cost $5 each. The app will publish the purchase on your friend's wall and send them a redeemable gift voucher for any location.

The TGIFriday's Buy a Beer campaign is the perfect gift to send your friend for a birthday or just because. Stats for Drink-Buying Apps Trending: Older & Average
Traction: 2,856 clicks in 167 w
Interest: 2.5 minutes
Concept: TGIFriday's Buy A Beer
Related: 66 examples / 51 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: illustrated logo cartons, boozin' social media stunts, and etched beer bottles.