Surprisingly, his wife seems to take the whole car obsession quite well. Night after night, the young man cannot help but sleepwalk over to his Volkswagen and curl up in its comfy confines. He does receive quite a fright upon waking up to his head falling forward against the steering wheel, but it seems to be worth it for this individual. Either way, the Volkswagen Touareg commercial shows just how luxurious this car can be.
Implications - Many consumers are looking for advertisements with a sense of humor to them. Companies that incorporate comedic elements to their campaigns stand a stronger chance of developing a long-lasting relationship with consumers.