Since everything that's old-looking is back in fashion, Converse and Free People have teamed up to offer these one-of-a-kind shredded sneakers.
The design reminds me of something Russell Crow would have worn in the gladiator movie (although these are a little more fashion forward). The Converse and Free People shredded sneaker are the epitome of torn fashion, as they've essentially just ripped out chunks of the canvas to create this shredded shoe look.
Implications - In a world where products are increasingly sleek, smooth and flawless, consumers have been gravitating towards the run-down aesthetic of brownstone houses, torn jeans and faded leather. Companies that offer the antique or retro look in their goods will attract the attention of consumers disenchanted by the pixel-perfect glass gadgets proliferating in markets everywhere.
Stats for Gladiator Runners
Trending: Older & Warm
Research: 25,336 clicks in 300 w
Interest: 2.8 minutes
Concept: Converse And Free People
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: high-top flip flops, storybook shoes, and strappy high-tops.
More Stats +/-