Ogilvy & Mather Colombia recently had the opportunity to come up with an interactive campaign for famous Mattel board game Pictionary. The object of the campaign was to show people how easy it is to draw fast.
Ogilvy & Mather Colombia and Pictionary set up an interactive photo booth in a major Colombian shopping mall. Instead of having a camera take your picture, an artist was behind the booth drawing the people that came through to enjoy the free photo booth.
The recipients of the drawn photos had a blast. It was lots of fun and created easy exposure to over 15,000 people. People also began posting their photos on Facebook, which created more awareness and buzz for the Pictionary board game.
Stats for Drawn Photo Booth Campaigns
Trending: Older & Mild
Research: 3,649 clicks in 259 w
Interest: > 3 minutes
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: 3d doodle games, amazing penciled visuals, and celeb etch-a-sketches.
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