Available in three colorwaysâ€”green, blue and grey, the Reebok BB4600 kicks are a fun blast from the past.
Maybe the relaunch of the Reebok BB4600 has something to do with Billy Ray Cyrus coming back into the spotlight, since some folks remember the country star sporting these back in the day.
Implications - Consumers are looking for a connection to the recent past and are drawn to an aesthetic through irony. Youth consumers are looking for a tangible way to reappropriate the past through their aesthetic choices. Brands seeking to forge a connection with this group are suggested to identify ostentatious forms from previous decades.