Jeonghe Yoon's Null concept car is a next-generation automobile that is inspired by smartphones. What's unique about this electric vehicle is that riders can install various mobile application modules on its back.

The Null concept car also takes into consideration some important factors such as cost, energy, fashion and comfort. Ultimately, the Null concept car offers a clean, comfortable and economically wise car for the future.

Implications - For a company looking for attention for its products, few things are more effective than a well-timed concept product release. By releasing information on a prototype, the company is able to trumpet its development and technological skills while attracting consumer interest for current products on sale.