The new Stella Artois Christmas 2010 TV ad certainly shows how it was ‘Originally Crafted for Christmas,’ with its warmth and infectious competitive spirit. Set at an ice-sculpting competition, the three competitive men fight to win over the heart of the beautiful female judge, but the winner is clearly the man who sets a table with Stella Artois!

For all those who need inspiration to win over their ladies this holiday, take some hints from the Stella Artois Christmas 2010 TV ad: ice, fire pit and, of course, Stella Artois.