Visa Black is the Dark Knight of credit cards. Visa is accepting applications for their $495 annual fee card because they want to give you 24-hour concierge service, luxury gifts and priority access to some airport lounges. But don't apply if you aren't in the top 1% of some formula. The card is a â€œpatent pending Carbon Graphite.â€
Implications - Incredibly wealthy clients and consumers know that their patronage is both valuable and highly sought after, so companies looking to entice them need to make sure they go above and beyond with the services they offer. Initiatives like this are a great example of how smart businesses make sure that they stand out from the competition in attracting these ultra-lucrative clients. Whether it is credit cards or airlines, no self-respecting company can afford to be second best when it comes to their most wealthy clients.
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Concept: Credit Cards For VIPs
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Segment: Neutral, 18-35
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