The Stella Artois Ice Lounge App is Interactive and Yummy

By: Armida Ascano - Published: Dec 9, 2010 • References: brandrepublic
The Stella Artois Ice Lounge App is another component of the beer brand's Ice Lounge TV and print campaign by ad agency 'Mother.' This interactive mobile app connects a user to all other components of the campaign, allowing for interaction with the TV spot such as downloading the soundtrack.

The Stella Artois Ice Lounge App also connects with the existing Stella Artois mobile features such as the Le Bar Guide, which helps a user find a bar post-haste. As if beer wasn't awesome enough, Stella Artois just made alcohol that much cooler. Stats for Alcohol Advertising Apps (UPDATE) Trending: Older & Mild
Research: 1,388 clicks in 281 w
Interest: 2.3 minutes
Concept: Stella Artois Ice Lounge App
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: brew finder apps, $15,000 six pack, and interactive papercraft campaigns.