The Stella Artois Ice Lounge App is another component of the beer brand's Ice Lounge TV and print campaign by ad agency 'Mother.' This interactive mobile app connects a user to all other components of the campaign, allowing for interaction with the TV spot such as downloading the soundtrack.
The Stella Artois Ice Lounge App also connects with the existing Stella Artois mobile features such as the Le Bar Guide, which helps a user find a bar post-haste. As if beer wasn't awesome enough, Stella Artois just made alcohol that much cooler.
Alcohol Advertising Apps (UPDATE)
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The Stella Artois Ice Lounge App is Interactive and Yummy
Published: Dec 9, 2010 • References: brandrepublic