The Volkswagen Touareg ad campaign asks you not to fall in love, but to 'fall in luxury.' Forget about tenderness and caring, all you will want is gratification this singular vehicle can give you. It is not lust, mind you, but simply an appreciation for the finer things in life.
Conceived and executed by Australia-based ad agency DDB, the Volkswagen Touareg ad campaign shows just what happens when people 'fall in lust' with this new model. Older car makes go up for sale, dogs become enamored and men lose all ability to function normally. Although a simple concept, the Volkswagen Touareg ad campaign really drives home the point that doesn't just get you from point A to B.
Stats for Luxury-Loving Car Campaigns
Trending: Older & Mild
Research: 3,526 clicks in 250 w
Interest: 3.5 minutes
Concept: Volkswagen Touareg
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
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