The Nissan Juke 'iPhone iAd' Takes You on a Mission for Donuts

By: Amelia Roblin - Published: Nov 24, 2010 • References: nissanusa & adsoftheworld
This Nissan Juke 'iPhone iAd' clearly marks the beginnings of integrated app and TV advertising and was created by the TBWA\Chiat\Day L.A. advertising agency. The proletariat protagonist of this car commercial story line invites the customer to engage in an exciting interactive world of a living comic book animation.

Targeting an audience less concerned with boring vehicle safety and reliability, the Nissan Juke iPhone iAd captures the fast-paced technological generation, looking for a fun and fearless car to drive them to the donut shop. Stats for iPod Auto Adventures Trending: Older & Mild
Research: 2,942 clicks in 287 w
Interest: 4 minutes
Concept: Nissan Juke Iphone Iad
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: 40 creative car commercials, super sleek supercars, and hipster-morphing car commercials.