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Giving Away Cars for Buzz

Ford Recruits Drivers for Free Fiestas

 
 
Marissa Brassfield
Marissa Brassfield
3,922 Trends
12.2 MM Views
4,752 Comments

Fort is recruiting drivers to join what it’s calling the Ford Fiesta Movement, and they’ve implemented a promotion that epitomizes timeliness. They’re giving away 100 Ford Fiestas, and for a period of six months, gas, insurance and concierge service are all complimentary.

To apply, check out the link below. Applicants must submit a short video to Ford explaining why they’d be ideal behind the wheel of a Fiesta. Cryptically, they must also agree to accept “secret assignments” from ‘Ford Mission Control,’ according to Autoblog.

We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride. (fiestamovement)


 Score:
5.9
Peaked and Warm
4,214 Clicks in
60 w 4 d 22 hr 12 min
Pub: Jan 14, 09

REFERENCES
fiestamovement
autoblog

TAGS
autos marketing publicity stunts

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Giving Away Cars for Buzz or comment about Ford Recruits Drivers for Free Fiestas.

Ray Romano Chosen as Part of the Fiesta Movement
Now that Ford's Fiesta Movement promotion is underway, it's curious to see who's been chosen for the free Fiestas. Apparently Ray Romano of "Everybody Loves Raymond" is one of the program's participants.
By: Marissa Brassfield on Mar 30, 09
Ray Romano Chosen as Part of the Fiesta Movement
Ford Fiesta Gets 1,000 Pre-Orders in First Week (LINK)
It looks like the Fiesta Movement was a success, as Motor Trend reveals that the Ford Fiesta has gotten 1,000 pre-orders in its first week.
By: Marissa Brassfield on Dec 10, 09


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