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Social Shoes
Cause-driven footwear gives consumers an easy way to show they care
Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers.
| Score: 5.5 |
Warm
Top 6 Examples:
Date Range:95,120 Total Clicks Jan 11 - Aug 11 |
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Featured Examples | |||||||||||
Celeb Twin Shoe CollabsThe TOMS + The Row Collection Offers Some Comfy CoutureEverything the Olsen twins touch turns to gold, and the TOMS + The Row collection will be no exception. Considering that TOMS shoes are already highly coveted, having the high-fashion touch of these two… [More] |
Golden Bridal FlatsThe New TOMS Shoes Wedding Collection is Specially Made for Your Big DayThe new TOMS Shoes Wedding Collection features a variety of glorious flats specially made for your big day. The shoes come in ballet slipper pink, creamy white, black and even sparkly colors! There is… [More] |
Bearded Botas KicksTOMS Movember Shoe Helps Change the Face of Men's HealthAside from being delectably irresistible, the TOMS Movember shoe collection is helping to raise men’s health awareness. If you aren’t already familiar with the TOMS One for One program, you're in for a… [More] | |||||||||
Poverty-Fighting FootwearThese Keen Santiago Shoes Kick-Start Social ChangeThese Keen Santiago Shoes are a big step forward when it comes to a positive business innovation that gives back to the very community that inspired it.
After being inspired by Santiago’s propensity for… [More] |
Worn Leather LoafersThe Oliberte MAGADO and NAVIRO Shoes are Made in EthiopiaAs the summer rolls in, the release of the Oliberté MAGADO and NAVIRO shoes are a welcome addition to the warmer months. Oliberté is a socially-conscious footwear company that manufactures laid-back shoes… [More] |
African-Sourced SneakersSAWA's Classic Shoes Strike a Balance Between Style and SubstanceSAWA is a for-profit social business that sources and makes its sneakers in Africa. Clothing and footwear sold in North America, Europe and elsewhere, are ubiquitously made in Asia, but the founders of… [More] | |||||||||
