These Keen Santiago Shoes Kick-Start Social Change

By: Jordan M - Published: Jan 20, 2011 • References: keencanada & fastcompany
These Keen Santiago Shoes are a big step forward when it comes to a positive business innovation that gives back to the very community that inspired it.

After being inspired by Santiago’s propensity for sustainable footwear-making practices and vibrant colors, the forward-thinking company began production on a new line of footwear that would celebrate and contribute to the region. The result was a collection of Keen Santiago Shoes with names like Living Coral, Mimosa and Lilac Sachet. However, Keen’s tribute to this hotbed of inspiration didn’t stop at catchy product naming. In fact, a portion of every Santiago Shoe sold goes to the HybridLife Hope Fund, which is a socially conscious organization that works to help revitalize Santiago communities in a majorly positive way. Stats for Poverty-Fighting Footwear Trending: Older & Mild
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Concept: Keen Santiago Shoes
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Segment: Males, 12-55
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