Dr. Martens Tassel Loafers for Ships Jet Blue are a Different Breed of Docs

By: Ryan Hinkson - Published:   Updated: Jul 4 2011 • References: zozo.jp and highsnobiety
These Dr. Martens Tassel Loafers aren't anything like any Dr. Martens I've seen before. The normally rugged boots have traded in their punk posturing for something a little less mosh pit.

The super-shiny Dr. Martens low-cuts are a special edition for Japanese retailer Ships Jet Blue. I wonder whether the average Dr. Martens customer will dig the Dr. Martens Tassel Loafers or just give 'em the boot.

Implications - Special edition products like these loafers are a smart business opportunity for companies to gain media and consumer attention. Companies that release special edition products will continue to remain innovative with their released products, thereby increasing the likelihood that consumers are attracted to purchase.