Trend cluster
Category

Eco-centric

Nothing is off limits when it comes to greener alternatives.

Hairy Sun ShieldsPlant-Feeding UrinalsPoop BurgersCow Dung FurnitureContaminated Cribs

Trend

What is the Eco-centric trend?

Eco-centric: Recycling and composting is one thing; using poop or urine as a home garden fertilizer or alligator fat to fuel your car is completely another. As bizarre and eccentric as some new sustainable solutions may seem, they are becoming more prevalent in the world of eco. Now, green-minded consumers are beginning to recognize that committing to a green lifestyle means the embrace of eco alternatives they would have never before even considered.

Trend themes

Themes within the Eco-centric trend

Three behaviours holding the trend together
01

Eco-Friendly Alternatives

Green-minded consumers are embracing eco alternatives they would have never before considered.

02

Biodegradable Materials

Designers like Karin Auran Frankenstein are focusing on creating biodegradable furniture and home decor using new sustainable solutions.

03

Adaptive Re-Use

Architects and designers are utilizing disused spaces like sewage treatment plants to create eco-friendly apartments and homes.

Industry implications

What the Eco-centric trend means for industry

Where the trend changes the playbook
For

Furniture Design

Opportunities for furniture designers to utilize biodegradable materials like animal waste, potato flour, chalk and water in creating sustainable furniture collections.

For

Food Production

Manufacturers could use innovative solutions like the production of artificial meat from human feces to stray away from the livestock industry and lower their carbon emissions.

For

Automotive Industry

Researchers are finding new ways to create efficient car fuels from sustainable and plentiful resources like alligator fat to combat the issues of pollution and scarcity of resources.

Trend signals

Trend signals for Eco-centric

Trend score 4.0 out of 10, from popularity 64%, activity 48%, freshness 8%.

Popularity64%
Activity48%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Eco-centric trend

6 featured examples from Mar 8 to Aug 20, 2011