The transformation of social sites to offer much more than networking
Implications - In the world of social media, there are only a handful of major players. And with each one trying to get a larger slice of the pie, it’s not surprising that brands like Facebook and LinkedIn are amplifying their offerings to be more than just about social networking (similarly, Google is augmenting itself to be more than just searches). Apps and tools, from music players to movie streaming and more, are extra features that will secure the attention of online users or lure them away from competitors.
Trend Themes
1. Expanded Offerings by Social Media Giants - Social media sites have expanded their offerings beyond networking to include services like music players, video streaming, and movie rentals.
2. Seamless Integration of Social Media and Other Online Services - Companies are launching applications and tools that seamlessly integrate their services with social media sites to make job hunting, movie watching, and video sharing easier than ever.
3. Convenience and Accessibility in Online Services - Online services that provide access to movies, videos, and job applications from the comfort of home or on-the-go are particularly appealing to customers looking for convenience and accessibility.
Industry Implications
1. Technology - The technology industry is at the forefront of integrating social media into their products and services to make life easier for consumers.
2. Entertainment - The entertainment industry has adapted to the rise of social media by making their content readily available on these platforms, providing consumers with a seamless and enjoyable experience.
3. Social Media - Social media networks are constantly innovating to stay ahead of competitors and provide users with a comprehensive suite of services that cater to their needs.
5 Featured, 43 Examples:
272,739 Total Clicks
Date Range:
Jul 11 — Oct 11
Trending:
Mild
Consumer Insight Topics:
