The Facebook Study surveyed over 2000 students and looked at 14 different behaviors on the site. The results found that playing games correlated with low test scores but creating and RSVPing to events is associated with high test scores.
Proving that it's about quality, not quantity, the Facebook Study can leave you reassured that checking out photos for hours on end may not be so bad after all.
Implications - Social media is becoming more integrated with modern consumers' lives every day. Products that integrate themselves with certain sites appeal to customers who form their identities through the Internet. Companies could develop more designs with this in mind to attract a larger audience.