Doctor Who Brings Classic Episodes to Social Media
Doctor Who is the first on demand service to offer episodes to rent through the Facebook platform, with nine stories available for 48 hours for one Facebook credit. With a large existing fanpage, this commercial endeavor is proving popular.
Implications - Businesses should be aware that purchases and transactions made through the Facebook platform will be socially shared on news feeds, providing a way of reaching a larger audience. Word of mouth is still relevant, but social media has proven itself to be a valuable marketing tool.