The Google social media app, developed for the Internet giant's newest service Google+, has just launched. The app, which is available in the iTunes store, marks Google's attempt to rival the dominance of Facebook in the social space.
The Google social media app will make it easier for the users who are currently using Google+ to share with their networks. Google+ differs from Facebook in that the social experience in the former is predicated on creating various circles that you share information with. If you have a Google+ account, give this app a try.
Implications - The average consumer is leading a life which is more fast-paced than ever before. More and more digital content is being consumed via mobile devices as a result of this. Companies should create digital experiences that are tailored to mobile devices.
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Interest: 1.6 minutes
Concept: Google Social Media App
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Segment: Males, 18-55
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