The Google social media app will make it easier for the users who are currently using Google+ to share with their networks. Google+ differs from Facebook in that the social experience in the former is predicated on creating various circles that you share information with. If you have a Google+ account, give this app a try.
Implications - The average consumer is leading a life which is more fast-paced than ever before. More and more digital content is being consumed via mobile devices as a result of this. Companies should create digital experiences that are tailored to mobile devices.