The information age has made it increasingly difficult for people to keep secrets, and by the advice of this Vodacom Geolocation campaign, you really shouldn't bother trying to lie. These print ads promote a Vodafone product that tracks the position of your loved ones so that you can find them at all times.
The DraftFCB advertising agency of Johannesburg, South Africa, created these posters with the familiar visual language of Google Maps. A close look however, divulges unusual topographical patterns which picture a stripper, an underage drinker and a surfer out of illustrated waterways, road networks and parks.
Callout captions point to the accurate bearings of a husband and a teenage daughter and son who claim via text that they're golfing, at a sleepover and studying respectively. Of course, this Vodacom Geolocation campaign asserts that only registered numbers will reveal mobile phone owners' whereabouts.
Stats for Image-Inscribed Mapvertising
Trending: Older & Average
Research: 13,692 clicks in 250 w
Interest: 4 minutes
Concept: Vodacom Geolocation Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: 74 benchmark maps, fornication-flagging websites, and email to envelope concepts.
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