The Google Puzzle is a hyper-stimulating brain exercise that is really innovative. The puzzle integrates Google maps in clever ways and forces the users to think about them in unconventional ways. Be prepared for lots of screens to start popping up when you play.
Implications - Internet users are looking to be stimulated and challenged in new and exciting ways. The Google Puzzle taps into this desire and offers innovative puzzles that showcase the depth of its design talent. Companies should try to engage users in innovative and exciting ways online.