What I particularly like about the Banjo app is how easy it is to integrate all of your various social media profiles -- including Facebook, Twitter, Instagram and Tumblr -- into one app. You can easily switch from sending a Tweet to posting a hilarious cat video as a status update on Facebook.
The Banjo app is certain to take off with all those people like me who cannot go very long without checking all of their social media profiles.
Implications - The Banjo app reflects the hyper-saturation of the social media industry and the need for organization within that space. When a industry gets too crowded there arises an opportunity for secondary products or services. By considering how to provide a better experience in a crowded industry, companies will be poised for success.