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Social-Centric Smartphones

The INQ Cloud Touch Features a Facebook Home Screen

— July 14, 2011 — Tech
The INQ Cloud Touch is the perfect smartphone for social network users.

The phone, which is designed by British-based international company INQ, is a gadget that surrounds itself with the world of social media. The Facebook application delivers your newsfeed right on the homepage of this sleek mobile. The INQ Cloud Touch also allows for easy uploads, check-ins and Facebook updates.

The INQ Cloud Touch includes a 3.5” full HVGA touchscreen, a 5-megapixel autofocus camera with VGA video capture and a 600MHZ processor and uses Google’s Android operating system.

Implications - Consumers want phones that multitask. No longer are phones just used for calling. The idea that more access to features like Facebook and Twitter is highly popular in the cell phone industry. Therefore companies can benefit by incorporating applications into their phones.
Trend Themes
1. Social-centric Smartphones - The rise of phones specifically designed for social media creates opportunity for new features and partnerships.
2. Multitasking Phones - Consumers increasingly seek mobile devices that can handle multiple functions at once, indicating a need for further innovation in this space.
3. Social Media Integration - Integrating social media platforms directly into mobile devices presents opportunities for companies to diversify their offerings and strengthen user engagement.
Industry Implications
1. Mobile Devices - Companies in the mobile device industry should explore social media integration as a means of standing out and capturing consumer interest.
2. Social Media Platforms - Social media platforms could potentially partner with smartphone manufacturers to create more integrated and seamless experiences for users.
3. Mobile App Development - With the growing demand for multitasking and social media integration, the mobile app development industry has an opportunity to create innovative new products and services.
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