Macho Marketing

Extremely masculine innovations target the manly man
Implications - More macho-man products are hitting the market, including everything from male-focused desserts to housing. While men have often been encouraged to get in touch with their feminine sides, that encouragement seems to be fading as these uber masculine innovations encourage men everywhere to embrace their masculine sides without guilt.
SCORE: 5.5
Hot Top 6 Examples: 135,368 Total Clicks Jan 11 - Oct 11
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DEMOGRAPHICS
Masculinized Apartments - Hom(m)e by K-Studios is a Decidedly Manly Bachelor Pad
SCORE: 6.7
Viral 65,267 Clicks Pub: Jan 19, 11
Masculinized Apartments
Hom(m)e by K-Studios is a Decidedly Manly Bachelor Pad
Hom(m)e by K-Studios is a sleek and dapper apartment that was custom-designed for a single bachelor. The design firm carefully analyzed its client's needs, interests and personality to come up with this… [More]
Macho How-Tos - The Art of Manliness Website Teaches the Rules of Being Masculine
SCORE: 7.2
Viral 21,842 Clicks Pub: Sep 24, 11
Macho How-Tos
The Art of Manliness Website Teaches the Rules of Being Masculine
Nothing puts a smile on my face more than a website run by people who are passionate about the content, which is exactly why The Art of Manliness is a must-read for both men and women everywhere. Well-written… [More]
Manly Moleskines - Big and Mighty Makes Masculine Journals
SCORE: 6.5
V. Hot 13,688 Clicks Pub: May 19, 11
Manly Moleskines
Big and Mighty Makes Masculine Journals
Etsy boutique Big and Mighty has created the ultimate masculine Moleskine. With two sets, one in black and one in tan, the journal covers feature headlines all about manly things. The titles include "Man… [More]
Manly Meaty Recipes - The Esquire's Eat Like a Man Cookbook is Full of Testosterone
SCORE: 2.8
Warm 9,345 Clicks Pub: May 18, 11
Manly Meaty Recipes
The Esquire's Eat Like a Man Cookbook is Full of Testosterone
Most men seem to always be hungry, and sometimes they need a manly dose of cooking to really beef them up. With the Esquire’s Eat Like a Man Cookbook, all those masculine men can fill up on as... [More]
Male-Focused Desserts - These Featured ManCakes are Sure to Appeal to the Macho Man in Your Home
SCORE: 4.7
Warm 21,294 Clicks Pub: Jul 6, 11
Male-Focused Desserts
These Featured ManCakes are Sure to Appeal to the Macho Man in Your Home
Though cupcakes have always traditionally been seen as a feminine dessert, the For the Love of Cakes shop has redefined this gender stereotype with its ManCakes. With flavors like Maple Bacon, Guiness… [More]
Testosterone-Filled Tea  - Billy Tea Creates an Unconventionally Masculine Ad Campaign
SCORE: 4.7
Warm 3,932 Clicks Pub: Jun 15, 11
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific… [More]