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The Barbie's Rainforest Destruction Campaign Uses Ken

By: Carly Foy - Published: • References: holykaw.alltop
The Greenpeace Organization has come up with a clever campaign concerning Barbie's rainforest destruction.

The environmental organization has targeted Mattel with a campaign that mocks the reunion of the iconic doll duo Barbie and Ken. The campaign features an animated Ken (similar to the one seen in Toy Story) and an interviewer confronting Ken about Barbie's rainforest destruction. At first, Ken plays into the idea that Barbie is perfect, but once handed photos and shown footage of the rainforest destruction, he vows he will no longer be dating the blonde bombshell.

The Greenpeace movement seeks to prevent Mattel from using cheaper cardboard in their packaging. The cheaper packaging comes mostly from rainforest trees. The campaign also goes as far to get fans to Unlike Barbie on Facebook and upload an angry Ken doll avatar. Stats for Confrontational Controversy Ads Trending: Older & Buzzing
Traction: 11,423 clicks in 168 w
Interest: > 3 minutes
Concept: Barbie's Rainforest Destruction
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: humanized fashion dolls, naughty doll photography, and unique barbie homages.