‘Spread a Little Joy' Kraft eBook Filled with Rich Dishes

By: Summer Luu - Published: Dec 14, 2010 • References: amazon & mobilemarketer
Kraft Foods has recently published its first eBook titled ‘Spread a Little Joy’ to get in on the digital fun this holiday. This initiative will surely prove effective as a marketing tactic for the famous Philadelphia Cream Cheese brand.

The eBook for iPad and Kindle contains a collection of recipes featuring Kraft Foods’ cream cheese. The target demographic is anyone who loves to serve rich and creamy dishes, with no better time than the festive season to cook up some amazing recipes. Check out the ‘Spread a Little Joy’ eBook to wow relatives and in-laws this holiday. Stats for Delectable Digital Cookbooks Trending: Older & Chilly
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Interest: 4 minutes
Concept: Spead A Little Joy
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Segment: Females, 18-55
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