Superstar

The Tuffy Protective Workwear Ads Encourage Apron-Wearing

By: Amelia Roblin - Published: • References: saatchi.co.za & adsoftheworld
Whether you only spill on whites or they're the only fabrics on which you notice stains, these Tuffy Protective Workwear ads spell out that impending mishap. The Saatchi & Saatchi advertising agency of Cape Town, South Africa, have devised this campaign that sets the whole scene up for a giant splash.

You may have to look closely to decipher the setting and the characters within these prints, but you'll notice that the animations have been articulated entirely in white. Bull's-eyes appear over the chef and the amateur cook as they prepare food in total concentration, but just in that instant, hot tomato sauce escapes from a pot, and beef from the grinder. The Tuffy Protective Workwear ads illustrate two such situations when an apron armor would be ideal. Stats for Targeted Cook Campaigns Trending: Older & Mild
Traction: 2,466 clicks in 180 w
Interest: 4 minutes
Concept: Tuffy Protective Workwear Ads
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: automotive appliance hybrids, laundered granny campaigns, and nature nurturing campaigns.