There has been an abundance of anti-sodium campaigns in recent years due to an increase in health concerns, and so companies who manufacture salt are scrambling to revitalize their image like these Sal Sol print ads do. These aquatic ads were created by Mexican advertising agency Lebrija & Rubio in order to breathe life back into the salt industry.
These Sal Sol print ads demonstarate that by utiizing their salt as opposed to regular salt, users can experience the benefits of sea salt. The text, "it's marine, it's natural," further helps to give viewers the impression that using small doses of Sal Sol salt is not such a bad thing and in fact, brings an element of nature to a plate.
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