Rookie

Billy Tea Creates an Unconventionally Masculine Ad Campaign

By: Cari Lee - Published: • References: billytea & ibelieveinadv
Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific stereotypes, using their old age as a selling point. In the campaign, Billy Tea is related to a time when "men knew how ti fix more than their hair," which is just one example of the humor utilized.

Yet, the male-dominant mentality prevalent "back in the day" may seem quite controversial; thus, the ads reveal subtle humor to please both men and women. If you're still looking for a Father's Day gift, I'd say Billy Tea is a winner. After all, it's "Your Dad's Dad's Dad's choice of tea." Stats for Testosterone-Filled Tea Trending: Older & Average
Traction: 3,936 clicks in 167 w
Interest: 2.1 minutes
Concept: Tea For Real Men
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: confrontational controversy ads, patient diner photography, and air-shipped commodity advertising.