Billy Tea Creates an Unconventionally Masculine Ad Campaign

By: Cari Lee - Published: Jun 15, 2011 • References: billytea & ibelieveinadv
Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific stereotypes, using their old age as a selling point. In the campaign, Billy Tea is related to a time when "men knew how ti fix more than their hair," which is just one example of the humor utilized.

Yet, the male-dominant mentality prevalent "back in the day" may seem quite controversial; thus, the ads reveal subtle humor to please both men and women. If you're still looking for a Father's Day gift, I'd say Billy Tea is a winner. After all, it's "Your Dad's Dad's Dad's choice of tea." Stats for Testosterone-Filled Tea Trending: Older & Average
Research: 6,563 clicks in 258 w
Interest: 2.1 minutes
Concept: Tea For Real Men
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
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