This video of a new collection of high-end notebooks is from Paperblanks. This company produces finely crafted and exquisitely designed journals inspired by artistry and craftsmanship from all throughout history.
This new collection by Paperblanks is called Baroque Ventaglio. Its design is "typical of Italian Baroque" and is inspired by a French style that "gained popularity during the first half of the 17th century."
Implications - For wealthy consumers, quality will always outweigh costs. Corporations can take advantage of this axiom by creating products made of the highest quality that are marketed directly toward these consumers. By providing these affluent patrons with a strong feeling of exclusivity and quality, corporations can earn themselves long-term brand loyalty.
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Concept: Artistic Writing Journals
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