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Corporate Contempt
Brand mocking reaches new levels of ridicule and disdain
Implications - Marketing to consumers today takes considerably more cleverness than in years past. The reason is because buyers are more resistant to corporate messaging and will even go as far as to treat it with ridicule and derision. McDonald’s, especially, has come under fire from many artists who scorn the company’s mascot in their sometimes satirical, and other times lewd, artworks. Other brands may receive the same kind of mockery soon enough; the dilemma is whether to turn a blind eye or openly address it.
| Score: 6.4 |
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Top 6 Examples:
Date Range:66,728 Total Clicks Jan 11 - Oct 11 |
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Featured Examples | |||||||||||
Monstrous Pop Icon IllustrationsArtist Dune Illustrates His Viewpoints in Clever GraphicsGraphic illustrator Yoann Madec, also known as Dune, has created pop culture graphics that are a reflection of his strong style.
Each of Dune's illustrations are aptly titled after its main focus, such… [More] |
Mocking Company MascotsThe Fake Vintage Japanese Ad Characters Poke Fun at BrandsIllustrator Juan Molinet has created a unique series called 'Fake Vintage Japanese Ad Characters.'
The series focuses on playfully mocking the Japanese advertisement characters that are outrageously funny.… [More] |
Unbranding Parody GraphsThis 'Starbucks to the Future' Chart Pokes Fun at Logo DownsizingThis 'Starbucks to the Future' image plays mischievously with the company's tendency to slightly minimize their logo every few years.
Though not everyone is a fan of this concept, unbranding has become… [More] | |||||||||
Fast Food Mob BossesAndrew Shirey Turns Famous Food Mascots into Big-Time MobstersAndrew Shirey is an illustrator who goes by the name silentsketcher on his DeviantArt profile. Shirey studied at the Kendall College of Art and Design and currently recides in Michigan where he works a… [More] |
Fast Food Sculpture SpoofsThe David vs. McDonalds Statue is an Unappetizing ParodyIn considering this David vs. McDonalds statue, there really are a number of compelling messages modeled into this piece of lowbrow sculpture. On the most superficial level, it explicitly references the… [More] |
Obese Fast Food ClownsRon English MC SUPERSIZED Figure Smiles TerrifyinglyRonald McDonald's crazy height and freaky clown makeup has always been a frightening sight for me -- until I saw the Ron English MC SUPERSIZED figure.
OK, so most of you have seen the Ron English MC SUPERSIZED… [More] | |||||||||
