Insurance Company Aflac Finds a New Voice for Its Iconic Mascot

By: Jordan Sowunmi - Published: • References: facebook & adweek
The Aflac Duck is one of the most recognizable mascots in advertising. Since its inception in December of 1999, the Aflac Duck has starred in over 30 commercials and has been immortalized on Madison Avenue’s Walk of Fame as one of 'America’s Favorite Advertising Icons.'

For the last 11 years, comedian Gilbert Gottfried voiced the Aflac Duck. But this past March, Gottfried was dismissed from his role after tweeting a series of insensitive jokes about the tsunami in Japan. The company embarked on a nationwide search to find a suitable replacement for Gottfried, and recently settled on a choice: 36-year-old television advertising sales manager and Hugo, Minnesota native, Daniel McKeague.

The ubiquity of the Aflac Duck means that you will be familiar with McKeague whether you like it or not. Check out the video to see McKeague’s first commercial as apart of the Aflac family. This ad was definitely a great way to introduce the newest member of the company, allowing the viewing audience to connect more with this employee and believe that he is one to be trusted. Stats for Quacking Connection Ads Trending: Older & Chilly
Traction: 995 clicks in 181 w
Interest: > 3 minutes
Concept: The Aflac Duck
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
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