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The Honest Logos Series Sheds Light on Popular Companies

By: Carly Foy - Published: • References: designerscouch.org & buzzfeed
Graphic designer Viktor Hertz of Sweden has created a unique series titled Honest Logos.

The Honest Logos series takes iconic corporate logos and reworks them to be a little more truthful. Companies such as YouTube are switched with 'CatVideos,' Camel cigarettes with 'Cancer,' Nintendo with 'Nothing to do' and my personal favorite, Absolut Vodka as 'Absolut Vomit.'

Hertz said his idea focuses on "honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don't know."

The Honest Logos series is a must-see for anyone who has a brand fascination and can appreciate the ironic creativity behind Viktor Hertz's work. Stats for Ironic Emblems Trending: Older & Buzzing
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Concept: Honest Logos
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Comparison Set: 33 similar articles, including: 21 starbucks branding moves, wordless logos, and out-of-work logos.