The German restaurant Wienerwald wanted a bold new look to take the franchise into the 21st century and this collection of photos showcases the highly successful results of the Ippolito Fleitz Group's design.
The re-branding resulted in a colorful, but not suffocating aesthetic that has a natural and fluid demeanor. Also, because Wienerwald has locations in over 18 countries, its minimalistic aesthetic will be easily at home in a variety of cultures and environments. Bold, direct, simple and profound, the Wienerwald re-branding hits all of the essential sign posts of an effective shift in product image.
Effective Eatery Re-Brandings
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