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The Colgate Pizza Box is an In-the-Box Advertising Campaign

By: Summer Luu - Published: Jan 19, 2011 • References: colgate and copyranter.blogspot
If you're ordering a pizza in France, be warned that you may be overwhelmed by a mouthy Colgate Pizza Box.

Colgate is trying to market its night formula toothpaste to the French. Making use of the space underneath the Colgate Pizza Box's cover, this branding campaign is an eyeful of the inside of a mouth. I guess if you're usually worried about pizza breath, you might as well be worried about your teeth too.