The Colgate Pizza Box is an In-the-Box Advertising Campaign

By: Summer Luu - Published: Jan 19, 2011 • References: colgate & copyranter.blogspot
If you're ordering a pizza in France, be warned that you may be overwhelmed by a mouthy Colgate Pizza Box.

Colgate is trying to market its night formula toothpaste to the French. Making use of the space underneath the Colgate Pizza Box's cover, this branding campaign is an eyeful of the inside of a mouth. I guess if you're usually worried about pizza breath, you might as well be worried about your teeth too. Stats for Big Mouth Advertising Trending: Older & Warm
Research: 16,762 clicks in 278 w
Interest: 4 minutes
Concept: Colgate Pizza Box
Related: 38 examples / 29 photos
Segment: Neutral, 12-35
Comparison Set: 14 similar articles, including: 25 ways to clean your teeth, ingenious pizza packaging, and 27 grin-worthy innovations for great teeth.