Tom's is a shoe line known for both its stylish products and its ethical practices, releasing a current campaign called Toms for Prom. As the name implies, young girls and guys are being asked to partake in one selfless act among the many selfish indulgences of prom, by promoting the One for One movement, where Toms gives a pair of shoes to a child in need for every pair purchased.
Who doesn't remember the excruciating pain endured because of fancy shoes at Prom and other special events? Partaking in the Toms for Prom campaign and rocking Toms at your prom, wedding etc will ensure that you won't be dancing barefoot by the end of the night, won't be punching holes in your lawn and most importantly, won't be looking anything less than cool. Why? because you've given a less than fortunate child the gift of shoes.
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Concept: Toms For Prom
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Segment: Neutral, 12-18
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