Odd Pop-Ups

Offbeat, eccentric pop-up shops spark consumer interest
Implications - Pop-up retail has taken off over the last couple of years, with the majority of them fashion- or restaurant-based. Now, however, more pop-ups are taking on offbeat themes, including playgrounds, roller rinks and puppy eateries. As more businesses and organizations begin to recognize the advantages of pop-ups—low costs, flexibility and a chance to spread a message in key locations—more of these eccentric establishments are sure to pop up in diverse and disparate markets.
SCORE: 3.7
Mild Top 6 Examples: 32,555 Total Clicks Nov 10 - Oct 11
Popularity
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DEMOGRAPHICS
Pop-Up Puppy Eateries - Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge
SCORE: 5
Warm 10,949 Clicks Pub: Nov 18, 10
Pop-Up Puppy Eateries
Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge
Londoners now have a new place to drop off their dogs for a day as Lily's Kitchen has just opened. Lily's Kitchen is a pop-up restaurant created by the pet food brand of the same name that specializes… [More]
Pop-Up Dinner Parties - 1000 People Gather in White for 'Diner en Blanc' in New York City
SCORE: 4
Warm 9,724 Clicks Pub: Sep 5, 11
Pop-Up Dinner Parties
1000 People Gather in White for 'Diner en Blanc' in New York City
Last week about 1,000 people gathered in Manhattan's Battery Park City to enjoy an elegant meal dressed all in white. No, they weren't just making the most of the small window to enjoy white fashion before… [More]
Pop Toys Pop-up Shops - KK Outlet Converts to Pop-up Store for the Amos Miniature Plastic Workshop
SCORE: 2.8
Warm 3,296 Clicks Pub: May 12, 11
Pop Toys Pop-up Shops
KK Outlet Converts to Pop-up Store for the Amos Miniature Plastic Workshop
The KK Outlet, a London-based communications firm, has converted itself into a pop-up shop to host the Amos Miniature Plastic Workshop. This is the first time an Amos retrospective is being held in London… [More]
Physical Search Engine Shops - Google Chrome Zone Pop-Up Opens in London
SCORE: 3.8
Mild 3,880 Clicks Pub: Oct 4, 11
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
The search engine giant is foraying into the land of retail and has opened its first pop-up store--Google Chrome Zone--in London. Earlier this year Google announced its collaboration with Samsung and… [More]
Pedal-Powered Movie Theaters - The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists
SCORE: 4.2
Mild 4,023 Clicks Pub: Oct 5, 11
Pedal-Powered Movie Theaters
The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists
Drive-in movies are nice, but they can't provide you with anywhere near the workout that the Cycle-in Cinema can. The Cycle-in Cinema is a pop-up movie theater created by the UK's Magnificent Revolution… [More]
Pop-Up Sanctuaries - ICRAVE + Z-A Studios Pop-Up Chapels Celebrate Marriage Equality
SCORE: 2.1
Untested 683 Clicks Pub: Aug 4, 11
Pop-Up Sanctuaries
ICRAVE + Z-A Studios Pop-Up Chapels Celebrate Marriage Equality
In celebration of same-sex marriage finally becoming legal in New York, the ICRAVE + Z-A Studios Pop-Up Chapels were created and propped up, ready for couples to wed beneath them. Thus far, 24 same-sex… [More]
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