'What Happens When' is a bold and exciting new restaurant project wherein a team comprised of interior decorators, a chef, a composer and a graphic designer will completely change the menu and design of an urban New York eatery every month for nine months.
The project is based on a monthly lease for the nine-month period because the building is set to be demolished afterward. What is especially remarkable about the 'What Happens When' experience is that it is both crowdsourced and crowdfunded. During each reincarnation of the restaurant, key donors will be allowed to submit ideas and suggestions that will be used to shape the new face of the project as it unfolds.
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