The Pet Sweat energy drink isn't just another funny foreign brand name that got lost in translation. The name actually has some descriptive merit, although the drink is made for pets rather than out of their perspiration.
Pet Sweat is essentially an energy drink for dogs, which makes its naming mechanism similar to another another energy drink -- Gatorade, which was originally used by the Florida Gators football team.
Implications - People are becoming growingly concerned over health as a whole and it does not stop with their own health. Consumers that own pets will continue to be pleased with products that are catered towards helping even their four-legged friends be part of a healthier lifestyle.
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Concept: Pet Sweat Energy Drink
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Segment: Females, 18-55
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