Philip de Los Reyes Creates a Highly Stylized Geometry Set

By: Christopher DeLuca - Published: Aug 3, 2011 • References: & core77
Philip de Los Reyes has created some of the very best math tools that I have had the privilege of seeing. The designer's geometry tools are highly stylized and created for the person with a minimalistic aesthetic bend.

I think that if I had these tools when I was taking geometry in high school, I probably would have found math a whole lot more interesting. Philip de Los Reyes is a brilliant designer who has created a very visually compelling set. This set would make an excellent gift.

Implications - Youth consumers are attracted to a minimal and clean visual aesthetic. This stems from an over-appropriation of the cultural symbols over the past decade. Companies should take this mindset into account when pitching products to this demographic. Stats for Marvelous Math Tools Trending: Older & Chilly
Research: 434 clicks in 250 w
Interest: 2.1 minutes
Concept: Philip De Los Reyes
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
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