EveryTrail is fantastic idea that gives people the practical information that they need to get out into the nature. The EveryTrail site is one that would be beneficial for the inexperience hiker or the well-seasoned alike.
Implications - Consumers are increasingly looking toward technological solutions to help connect them with the world in more meaningful ways. EveryTrail taps into this impulse and creates a service that enables consumers to live more active lives outdoors. Companies should take this desire into account when creating their marketing initiatives.